There are not many valleys left as pristine as the Senales Valley. Centuries-old mountain farms shape the landscape, the mighty Val Senales Glacier looms at the end of the valley, and wild forests line the valley sides.

It's no wonder that the valley is a popular backdrop for international film productions. And it's no wonder that nature enthusiasts and adventurers love to spend their holidays here in the Senales Valley. But there's also plenty to see for culture enthusiasts: Juval Castle at the entrance of the valley, the many events, and the living traditions like the Transhumance – the traditional sheep migration from the Senales Valley to the neighbouring Ötztal Valley, which is now recognized as UNESCO cultural heritage.